Planning

Music video treatments
At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. 
A video treatment, also known as video concept, outlines information with regards to what the music video will be about.  Conceptually, a music video could also show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept of a music video. 
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment does down to describe the kind of locations, situations, stories, images, look and feel, tone and colour, pacing and so on of the music video.  Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists. 



Designing a concept




Decision Making Video





An Email to Sony asking for permission

Due to copywrite, we had to email Adeles record lable to ask permission for use of the song 'Hiding My Heart Away' the email below shows the message we sent to 'Sony music'
  
From: Hannah Dignam <dignh001@hillingdongrid.org>
Subject: (none)
To: feedback@sonymusic.com
Show: raw text
Date: Monday, 03/10/2011 10:41 PM
Dear Sir/ Madam,

I am writing on behalf of my A2 media class, asking for your permission to use Adele's 'Hiding My Heart Away'? For a music video we as a group need to make as part of our A Level. My name is Hannah Dignam and attend Swakeleys and Abbotsfield Sixth Form in Hillingdon.

The use of the record we ask to use will solely be for educational purposes only and we have no intention to sell the record or post on any websites.

I hope to hear from you soon.

Thank you for your time

Yours faithfully

Hannah

(6th Form Student)

Creating a story board 

What is a story board?
The storyboard is a visual draft of a story; in this case, the story is set to music. The music dictates the visuals used in the video, thereby telling the story; or else the music supports the visuals, which means the story is already told and the music supplements the story.

Either way, the storyboard provides a sketch of the flow of the audio and video. Storyboards are not set in stone and can be revised as needed.




Filming Plan



Breakdown of lyrics


Equipment list

Camera - Spare Battery & Charger
Tripod
Mac - Editing

Props List
Necklace
Photo Album
Microphone Stand
Stall
Guitar
Candle

Personnel Involved
Actors
Paige Egan (Adele)
James Tompkins (Ex-Boyfriend)
Pamela Lewis (James Girlfriend)

Crew
Leah Neale (Director, Make up artist)
Hannah Dignam (Camera Person, Costume)
Hannah Smith (Editor, Props & Setting)


Location Plan
The locations that we will need to use for our music video are the following:
1. Swakeleys and Abbotsfield Post 16 Drama Room
2. A bedroom
3. A field
4. A street
5. Train Station
6. Canal/River
Addresses
1. Abbotsfield and Swakeleys Post 16 Centre
Clifton Gardens, Hillingdon, Middlesex, UB10 0EJ
2. 63 WestDrayton Road
Hillingdon, Middlesex, UB8 3LD
3. Swakeleys School
Clifton Gardens, Hillingdon, Middlesex, UB10 0EJ
4. WestDrayton Road
5. Hillingdon Train Station
6. Uxbridge Canal
Why we chose these locationsAs a group we come to a conclusion that these were the locations which were to best suit our music video. We decided to use the Post 16 drama room because of its facilites for example the spotlights and the backgrounds. We believe that all of our chosen locations will best suit our concept. Are locations are areas where it can be described as somewhere you can reflect on your problems and issues. We have also included locations that are rural for two members of the cast and a area which is urban for the actor who will be acting as Adele.

Location Changes1. At 20 seconds the location changes from the drama room to the artists bedroom.
2. At 35 seconds the location changes from the bedroom to the field.
3. At 43 seconds the location changes from the field to the street.
4. At 56 seconds the location changes from the street to the drama room.
5. At 1 minute and 9 seconds the location changes from the drama room to the train station.
6. At 1 minute 37 the location changes from the train station back to the drama room.
7. At the location changes from the drama room to the artists bedroom.
8. At the location changes from the artists bedroom to the canal.

Location 1









Location 4





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